Mike Arce is a digital marketing expert, consultant, speaker and owner of Loud Rumor based in Scottsdale, Arizona. Loud Rumor helps fitness studios dramatically increase membership by using their well-known Fit FLAVER program, while also helping small businesses improve their marketing strategies through consulting.
I met Mike at an amazing event last year called Thrive, and we really hit it off in terms of our shared mindset for growth and all things entrepreneurship.
In this episode, we discuss why most businesses fail at their marketing, the difference between dabbling and executions, discovering your unique capability that others will pay for, why the big money is in expertise and niching, building a winning culture and finding new ways to grow and expand your business, whether you’re a retail space or online.
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John Spencer Ellis is the CEO of the National Exercise & Sports Trainers Association, Spencer Institute for Life Coaching, International Triathlon Coaching Association, MMA Conditioning Association, Get America Fit Foundation and Wexford University. He also created Adventure Boot Camp. He’s a 3x Amazon #1 best-selling author, award-winning filmmaker and Personal Trainer Hall of Fame inductee. John competed in the Ironman triathlon and Brazilian Jiu Jitsu World Championships. He has created over 500,000 jobs around the world. John helps fitness and coaching pros become successful through education and dynamic marketing.
John competed in the Ironman triathlon and Brazilian Jiu Jitsu World Championships. He has created over 500,000 jobs around the world. John helps fitness and coaching pros become successful through education and dynamic marketing.
Jack Myers, founder of MediaVillage.com and author of Hooked Up: A New Generation’s Surprising Take on Sex, Politics and Saving the World, and several other books, is a recognized cultural visionary, award-winning documentary film producer, and advisor to hundreds of leading corporations on media and technology trends. His prescient insights and counsel make him one of the foremost global experts on the impact of technological advances on culture, society, business, advertising, marketing, and human connections.
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